eMediaSearch
Platform Modernization
Prepared for Wael Abbas
General Manager, Mediastow
Webanrigh — February 2026
Dear Wael,
Thank you for walking us through eMediaSearch and the Talkwalker dashboard. We've spent significant time studying your platform — not just the surface, but the source code, the database architecture, the manual workflow your team follows every day, and the competitive landscape you operate in.
We understand this isn't just a website project. eMediaSearch is the engine that powers Mediastow's service delivery to your clients. Getting this wrong means your clients don't get their clippings. We take that seriously.
of media data
manual per clipping
competitors analyzed
Arabic OCR accuracy
The Diagnosis
What's Broken
Frozen for 9 years
A core dependency in the database layer was deprecated over a decade ago. Upgrading anything means rewriting the foundation. This single issue locked everything in place.
Dashboard dead since December 2020
The charting technology your portal relies on was discontinued when browsers dropped Flash support. Your clients see nothing when they open the dashboard.
No SSL
Login credentials are transmitted in plaintext. Every competitor has HTTPS. This is a security liability for a B2B platform handling client data.
Unusable on mobile
Fixed width, no responsive layout. Your competitors all have modern, responsive interfaces that work on any device.
The 13 Manual Steps
Every clipping that enters eMediaSearch passes through this workflow:
Every one of these steps can be automated with AI today — with human quality assurance on the 10–20% that AI flags as uncertain. That's what we're proposing.
Your Assets
What Works — and we'll preserve
21 years of structured media data
Your article, publication, journalist, and company databases are well-designed. This is a genuine asset that cannot be replicated. We'll migrate it all — every clipping, every publication, every user account.
Journalist profiling is unique
No competitor in the MENA space offers author profiling with tonality analysis per company and publication history. This is a genuine differentiator.
Publication rate card database is a competitive moat
The ad rates, circulation data, and publication metadata you've built over two decades — competitors can't match this.
Your API works
If any client integration depends on it, nothing breaks during migration.
The Market
Competitive Landscape
| Competitor | Strengths | Gaps |
|---|---|---|
| CARMADubai, est. 1984 | 3,500+ brands, 40 years of data | Enterprise pricing, slower to innovate |
| MENA Radar | 11,000+ publications, 650+ TV channels | Coverage-focused, no self-service portal |
| LucidyaSaudi, $30M funding | Strong Arabic AI for social media | Social only — no print pipeline |
| Meltwater$15-45K/year | Global scale, AI-powered analytics | Not MENA-specialized, expensive |
| MediaObserverJordan/UAE | Full-service + translation | Smaller scale, newer (est. 2011) |
Where eMediaSearch Wins
21 years of Arabic media data — no one has this depth
Journalist profiling + publication rate cards — unique in the MENA space
Print + digital + social in one platform — most competitors specialize in one medium
Mediastow's full-service brand on top of the self-service portal
The Solution
Three Phases. Seven Months.
Each phase delivers working, measurable value before the next begins.
Phase 1
3 months
$15,000
AI-powered print pipeline + new portal. Modern, responsive, full Arabic RTL support, working dashboard.
Phase 2
2 months
$8,000
Digital news + broadcast monitoring. TV/radio transcription. All media types unified.
Phase 3
2 months
$12,000
Social listening — Twitter/X, YouTube. Query builder, trend detection, sentiment dashboards.
AI Accuracy
Verified against published peer-reviewed research
* Rated superior quality by certified professional translators
How AI Changes Operations
Before
- 13 manual steps per clipping
- Large team for daily processing
- Bottleneck limits scale
- Human error in repetitive tasks
After
- AI handles all 13 steps automatically
- Team reviews & approves AI output
- Same or higher volume, smaller team
- Analysts focus on strategy, not data entry
The Investment
Annual Operating Cost
Talkwalker (social only) vs. your own platform (all media types)
Investment Summary
| Phase | What You Get | Duration | Cost |
|---|---|---|---|
| Phase 1 | AI print pipeline + new portal | 3 months | $15,000 |
| Phase 2 | Digital news + broadcast | 2 months | $8,000 |
| Phase 3 | Social listening | 2 months | $12,000 |
| Total | Complete media intelligence platform | 7 months | $35,000 |
AI print pipeline + new portal
3 months
Digital news + broadcast
2 months
Social listening
2 months
Complete platform · 7 months
Payment Structure
Per phase — each phase is a separate engagement
50% at kickoff — work begins immediately
25% at mid-point — upon delivery of working milestone
25% at completion — upon final delivery and approval
You don't commit to Phase 2 until Phase 1 delivers results.
What It Costs to Run
Cloud AI services — a fraction of what subscription platforms charge
| Phase | Monthly | Annual |
|---|---|---|
| Phase 1 (Print) | ~$300/month | ~$3,600/year |
| Phase 2 (+ Digital/Broadcast) | ~$400–600/month | ~$5,000–7,200/year |
| Phase 3 (+ Social) | ~$600–800/month | ~$7,200–9,600/year |
Scope
What's Included
- All development and deployment
- Data migration from existing database
- AI pipeline setup, training, and optimization
- 30 days of post-launch support per phase
- Full documentation and handoff
Not Included
- Ongoing hosting and cloud infrastructure ($300–800/month — you manage)
- Third-party API subscriptions (news feeds, social media APIs)
- Content licensing (PressReader, publisher feeds)
- Hardware (scanners for remaining physical newspapers)
Next Steps
What We Need from You
To deliver Phase 1
Database access
A copy of your production database (or mediated access through your IT team)
Sample newspaper scans
20–30 pages from different publications you process regularly
Server and DNS access
For deployment and domain migration (can be mediated through your IT)
One senior analyst
2–3 hours/week during development to validate AI output quality
Confirmation on API usage
Whether any external system relies on the current API
Talkwalker access
Phase 3 only — to audit features for parity
Why Webanrigh
We've already studied your system before writing this proposal. We analyzed the source code, the database schema, the manual workflow, and the competitive landscape. We're not guessing — we know exactly what needs to be built.
We understand Arabic media intelligence. We know the specific challenges of Arabic text processing and have selected AI approaches that achieve 93–99% accuracy on Arabic content — verified against published peer-reviewed research.
We understand your industry. We've studied the competitive landscape, the Barcelona Principles, and the specific workflows that make press clipping different from generic news aggregation.
We build for ownership, not dependency. Everything we build is yours. No vendor lock-in. No recurring license fees to us. If you ever want to bring development in-house or switch providers, you can.
We deliver in phases that prove value. Phase 1 delivers a working platform with immediate operational impact. You see results before committing to the next phase.
Phase 1 can begin immediately
upon agreement.
We look forward to working with you.
Webanrigh